Most Innovative Use of Technology

  • Most Innovative Use of Technology within a Destination

    This award honours the most innovative use of in-destination technology.

    Has your destination, city, or region introduced technology which makes it more liveable for residents while welcoming visitors? Is your city smart? Have you used tech to manage peaks in demand? What are you doing with the data collected from tourists? Are you offering free city-wide Wi-Fi? Do you have the metrics to back up these claims? Is your public transport network visitor-friendly?

    Examples of technology integrations may include innovative uses of public APIs, facial recognition to help manage flows, data analysis, augmented reality, payment gateways, trip planners, city passes, robotic assistants, interactive signage and more.

  • Who can enter?

    National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) that represent towns, cities, regions, areas or countries. Public Relation Agencies and Marketing Representation companies can also apply on their behalf.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Entries are now closed for 2019. Register your interest in the links below to join the 2020 International Travel & Tourism Awards.

  • See Shortlist

    Find the complete short list of the International Travel & Tourism Awardees

    See Shortlist

    Register your interest

    Register your interest to join the 2021 International Travel & Tourism Awards

    Register your interest

Past & Present Event Partners

Europcar Europcar The Red Sea History Discovery Catalyst