Best in Wellness

  • Best in Wellness

    The Best in Wellness award will recognise and reward the organization (including country, region or city/town) delivering an inspiring wellness initiative. The judges will be looking at those that have spent time supporting and promoting wellness, through imaginative marketing and PR campaigns, as well as offering a consistently unique and memorable experience for visitors.

    The WTA define Wellness Tourism as a specific division of the global tourism industry that is defined by the common goal of marketing natural assets and activities primarily focused on serving the Wellness Traveler and those who want to be.

    It’s a wide, umbrella-like travel category that spans destinations and programs that focus on the physical, mental, social, spiritual and environmental wellness of travellers.

    As “wellness” invades all tourism concepts, it not only includes destination spa and wellness resorts/retreats, but everything from mainstream hotels/hotel brands putting a new focus on wellness; hot springs destinations; cruises; medical-wellness concepts; yoga, fitness, meditation retreats – and tourism organisations that are developing and promoting their unique wellness resources to attract the new wave of consumers seeking health-focused wellness vacations plus those looking to implement wellness activities, services and amenities into any travel whether it be for business or pleasure.

  • Who can enter?

    Any tourism organization (including country, regional or city/town levels) delivering an inspiring wellness initiative promoting both overall experiences and individual programs. Individual hotels, resorts and retreats (with or without spas) with innovative wellness programs are also open to apply.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Entries are now closed for 2019. Register your interest in the links below to join the 2020 International Travel & Tourism Awards.

  • See Shortlist

    Find the complete short list of the International Travel & Tourism Awardees

    See Shortlist

    Register your interest

    Register your interest to join the 2020 International Travel & Tourism Awards

    Register your interest

Past & Present Event Partners

Europcar Europcar Europcar Europcar Europcar World Travel and Tourism Council

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