Best Destination Campaign

  • Best Destination Campaign

    Has your destination, city or region showcased its vibrancy, culture and individuality through an innovative and persuasive consumer or trade campaign, that has achieved volume and value growth and encouraged potential visitors to put the region to the top of their bucket list or to return?

    Previously the Best Regional/City Campaign, this award now encompasses all destinations other than National Tourist Boards.

  • Who can enter?

    A region (or an agency which represents a region) - a geographic region that has been designated by a governmental organisation or tourism bureau as having common cultural or environmental characteristics. A city or an agency that represents a city. Not open to National Tourism Boards, please enter Best National Tourism Board Campaign category.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Entries are now closed for 2019. Register your interest in the links below to join the 2020 International Travel & Tourism Awards.

  • See Shortlist

    Find the complete short list of the International Travel & Tourism Awardees

    See Shortlist

    Register your interest

    Register your interest to join the 2020 International Travel & Tourism Awards

    Register your interest

Past & Present Event Partners

Europcar Europcar The Red Sea History Discovery Catalyst