Best in Luxury

  • Best in Luxury

    This award recognises a brand or destination who has shifted the luxury agenda and made a significant contribution to this sector. The award winner will have shown a thorough understanding of their customer and, as a result, will have delivered an unrivalled experience for their guests. They will have differentiated themselves in the luxury market and are trend setters.

    With consistently high growth in recent times, and with expected growth of 6.2% over the next decade, luxury travel is helping to drive the entire travel and tourism industry. But what defines luxury travel? Service levels, personalisation, experience, privacy, time? Luxury travellers are multi-generational, they come from all corners of the world and are increasingly discerning in their choices. In a hyper connected world, brands and destinations are having to react faster than ever to keep attracting and delighting their customers.

  • Who can enter?

    Any destination (a country, region, city or town), National Tourism Organisations (NTOs), that represent cities or regions, hotel brands and hotel chains (national or international) and private nominees can also enter.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Entries are now closed for 2019. Register your interest in the links below to join the 2020 International Travel & Tourism Awards.

  • See Shortlist

    Find the complete short list of the International Travel & Tourism Awardees

    See Shortlist

    Register your interest

    Register your interest to join the 2020 International Travel & Tourism Awards

    Register your interest

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