Best Food Destination

  • Best Food Destination

    The Best Food Destination award will recognise and reward the destinations (and businesses) that have spent time supporting and promoting food within the destination, through imaginative marketing and PR campaigns, as well as offering a consistently unique and memorable experience for visitors.

    The mark of a desirable culinary destination is a place where good quality, and consistently unique and memorable, food and drink products and experiences take place. According to the 2016 Food Travel Monitor, 93% of travellers consider food and drink to be very influential in their choice of destination when researching a holiday. Destinations with compelling food and drink stand to capture more visitors seeking unique and memorable food and beverage experiences.

  • Who can enter?

    Any destination (a country, region, city or town) where tourism has made a significant contribution to food tourism. National Tourism Organisations (NTOs), that represent cities or regions, and private nominees can also enter.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2017 to 31 December 2018 will be eligible.

  • See last year's winners

    See 2018 Winners and Highly Commended campaigns for this category

    2018 Winners

    Download the entry guide

    Find out how to enter, the judging process, tips for a winning entry and more.

    Download now

Past & Present Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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