Healthy Waters by Slovenian Tourist Board

Healthy Waters by Slovenian Tourist Board

Healthy Waters wasn't just an advertising campaign, this umbrella theme covered an array of work by the Slovenian Tourist Board from advertising to development. There were therefore many various actions which set about to promote the healing waters of Slovenian spa and wellness resorts.

Wellness related messages were included in general activities of the Slovenian Tourist Board such as the global digital campaign, which enabled us to attract international recognition: these messages represented 20% of social media and advertising messages in the global digital campaign, and were featured as the main theme in leading business events. To deliver on the promise of quality wellness offer they were promoting, intensive work was also done on product development, by identifying spa and wellness as one of the leading products of the country. This wholesome approach, intertwined with integral work of the organisation, has substantially improved the position and visibility of Slovenian wellness on a national and international scale and has provided a firm foundation for future development.

Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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