Only Vegas Moments by Las Vegas Convention and Visitors Authority

Only Vegas Moments by Las Vegas Convention and Visitors Authority

Las Vegas gets far too little credit for the empowering experiences it has to offer that go far beyond the party and gaming scene - and we knew empowering experiences are what today’s traveler is looking for. Through social listening and research, we learned that our visitors and would-be visitors shared the growing sentiment that the idea of a socially contemporary and relevant Las Vegas was one they wanted to hear more about. Adult freedom, choice and empowerment have always been the essence of this brand, and these films were meant to celebrate that fact in an authentic, elevating, contemporary fashion.

The four videos within the campaign helped to elevate our storytelling to feature more of the destination, expand consumer perceptions of available experiences with all of the possibilities, and ensure that Las Vegas plays an active role in the narrative. Content was created that lived well beyond the videos to engage, educate and inspire consumers to look at the destination in a different way. With 11.5 million views on YouTube for Now and Then and more than 900,000 website pageviews, the campaign garnered an unprecedented amount of positive engagement both on social media and the website.

Past & Present Event Partners

Europcar Europcar The Red Sea History Discovery Catalyst

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