Liverpool 2018

Liverpool 2018 by Marketing Liverpool

On New Year’s Eve 2008, Liverpool’s glittering, game-changing European Capital of Culture celebrations came to an end. But the impact was only just beginning. Ten years on, the city was once again at the epicentre of UK art, culture, fashion, business and sport. Liverpool 2018 was a thrilling, not-to-be-missed journey, connecting a new generation of cultural risk-takers with the city’s year-long celebrations. Marketing Liverpool was commissioned to create a marketing campaign that told the story of Liverpool 2018 to a global audience, by creating and implementing a marketing and communications strategy that would achieve a number of tourism objectives.

Our ambition with Liverpool 2018 was to create a campaign that communicated a unique year in an inspiring way. Liverpool doesn’t fit into a conventional mould, neither did our campaign for Liverpool 2018. It wasn't just not just a local success, it was an international story. Throughout the year, Liverpool was on the frontline of cultural innovation and the world-class programme of events attracted visitors from around the globe. The events and exhibitions programme gave Marketing Liverpool the opportunity to create a campaign that could resonate with audiences across the UK and internationally.

Past & Present Event Partners

Europcar Europcar The Red Sea History Discovery Catalyst