Vilnius - The g-spot of Europe by Go Vilnius

Vilnius, the capital city of Lithuania, wanted to attract more attention among millennials in Western Europe and around the world, and invite them to experience all the pleasures the city has to offer. But there was a problem: only 8% of the target audience in Berlin and London knew that Vilnius existed, let alone where it is. We decided to turn this disadvantage into a bold statement:
Vilnius - the G-Spot of Europe. Nobody knows where it is but when you find it - it's amazing.

  • 1,100 media articles (planned - 300)
  • 986 million impressions (planned - 500 million)
  • 10.5 million dollars in earned media (around 17,000% more than the campaign budget of EUR 62,000)
  • 333% spike in Google searches
  • 25% increase in Lithuania's brand value
  • 11.97% increase in tourists from the UK (4th quarter of 2018, compared to 4th quarter of 2017) - 37,74% increase in tourists from Germany (4th quarter of 2018, compared to 4th quarter of 2017)

Past & Present Event Partners

Europcar Europcar The Red Sea History Discovery Catalyst