Most Innovative Use of Technology

  • Most Innovative Use of Technology within a Destination

    This award honours the most innovative integration of technology within a destination. The destination that’s leading the way and offering tourists the technology which will enable them to further improve their experience within the destination. A form of technology that the tourist cannot be without when visiting?

    Does your destination, city or region have the vision to integrate technology in order to help make it more livable, resilient and better able to respond to challenges, enhancing the tourist experience? Are you already a smart city? Are tourists benefiting from the technology being offered in your country, city or region?

    Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality. How much do you promote the technology and is this core to your overall campaign?

  • Who can enter?

    National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) that represent towns, cities, regions, areas or countries. Public Relation Agencies and Marketing Representation companies can also apply on their behalf.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2017 to 31 December 2018 will be eligible.

  • See last year's winners

    See 2018 Winners and Highly Commended campaigns for this category

    2018 Winners

    Download the entry guide

    Find out how to enter, the judging process, tips for a winning entry and more.

    Download now

Past & Present Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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