Best Destination Campaign

  • Best Destination Campaign

    Has your destination, city or region showcased its vibrancy, culture and individuality through an innovative and persuasive consumer or trade campaign, that has achieved volume and value growth and encouraged potential visitors to put the region to the top of their bucket list or to return?

    Previously the Best Regional/City Campaign, this award now encompasses all destinations other than National Tourist Boards.

  • Who can enter?

    A region (or an agency which represents a region) - a geographic region that has been designated by a governmental organisation or tourism bureau as having common cultural or environmental characteristics. A city or an agency that represents a city. Not open to National Tourism Boards, please enter Best National Tourism Board Campaign category.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2017 to 31 December 2018 will be eligible.

  • Enter

    Enter Best Destination Campaign to be in with a chance of being recognised as the best in your field.

    Enter now

    Download the entry guide

    Find out how to enter, the judging process, tips for a winning entry and more.

    Download now

Past & Present Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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