Most Innovative Use of Technology

  • Most Innovative Use of Technology within a Destination

    Does your destination, city or region have the vision to integrate technology in order to help make it more livable, resilient and better able to respond to challenges, enhancing the tourist experience? Are you already a smart city? Are tourists benefiting from the technology on offer in your country, city or region?

    This award honours the most innovative integration of technology in a destination. The destination that’s leading the way and offering tourists the technology which will enable them to further improve their experience within the destination. A form of technology that the tourist cannot be without when visiting?

    Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality. How much do you promote the technology and is this core to your overall campaign?

  • Who can enter?

    National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) that represent towns, cities, regions, areas or countries.
    Public Relation Agencies and Marketing Representation companies can also apply on their behalf.

    Marketing & PR agencies can apply on behalf of the above.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Most Innovative use of Technology within a Destination?

    Will it be you? Find out at our spectacular awards evening.

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