Best PR Campaign

  • Best PR Campaign

    Have you or your PR Agency come up with an unforgettable PR campaign which has provoked conversations and led to an increase in bookings or increased spend, seen huge amounts of coverage within targeted media outlets or helped with a much needed rebrand?

    This award recognises a destination or company that delivered the most original and best performing PR campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including paid-for and/or non-paid-for activities.

  • Who can enter?

    • Open to all in the travel & tourism industry

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Best PR Campaign?

    Will it be you? Find out at our spectacular awards evening.

    Book your ticket

Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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