Best National Tourism Board Campaign

  • Best National Tourism Board Campaign/DMO Campaign

    In today’s competitive global tourism market, destinations need to stand out from the crowd to attract overseas and domestic visitors. WTM London hosts a number of National Tourism Boards during its three days at London ExCeL, but which tourism campaign deserves to be awarded and highlighted to the industry?

    This award will recognise which destination has showcased its vibrancy, culture and individuality through an innovative bespoke consumer or trade campaign that leaves the viewer pushing the destination to the top of their bucket list or wanting to return.

  • Who can enter?

    National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) that represent towns, cities, regions, areas or countries.
    Public Relation Agencies and Marketing Representation companies can also apply on their behalf.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Best National Tourism Board?

    Will it be you? Get your ticket to the spectacular awards evening and find out.

    Book your ticket

Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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