Best in LGBT

  • Best in LGBT

    Today, more destinations and organisations than ever before want to attract the valuable LGBT consumer market. With more than USD$200 billion spent each year this is a large market, but one where the consumer exhibits some quite exacting criteria. LGBT guests are in demand and destinations that make the effort vie to be top choice for the LGBT traveller. We want to acknowledge the most outstanding LGBT-targeted campaign within the travel and tourism industry.

    This award is to recognise one destination or organisation, which has demonstrated excellence with both its welcome to LGBT guests and the relevancy of its creative marketing tactics. The awarded candidate will have demonstrated outstanding initiative to appeal to and meet the needs of LGBT traveller’s best.

  • Who can enter?

    • Any destination (a country, region, city or town)
    • National Tourism Organisations (NTOs), that represent cities or region
    • Private sector nominees

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Best in LGBT?

    Will it be you? Find out at our spectacular awards evening.

    Book your ticket

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