Best in Luxury

  • Best in Luxury

    With consistently high growth in recent times, and with expected growth of 6.2% over the next decade, luxury travel is helping to drive the entire travel and tourism industry. But what defines luxury travel? Service levels, personalisation, experience, privacy, time? Luxury travellers are multi-generational, they come from all corners of the world and are increasingly discerning in their choices. In a hyper connected world, brands and destinations are having to react faster than ever to keep attracting and delighting their customers.

    This award recognises a brand or destination who has shifted the luxury agenda and made a significant contribution to this sector. The award winner will have shown a thorough understanding of their customer and as a result will have delivered an unrivalled experience for their guests. They will have differentiated themselves and are trend setters.

  • Who can enter?

    • Any destination (a country, region, city or town)
    • National Tourism Organisations (NTOs), that represent cities or regions
    • Hotel brands and hotel chains, national or international
    • Private sector nominees

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Best in Luxury?

    Will it be you? Find out at our spectacular awards evening.

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