Best Digital Campaign in Tourism

  • Best Digital Campaign in Tourism

    This award recognises an organisation within the travel industry that has a well implemented strategy to successfully market its products or services using digital technologies, mainly the internet, but also mobile technology, social media, online advertising, and other digital mediums.

    Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the internet and the increased popularity of social channels has altered travel marketing.

    From the way consumers research potential destinations to the activities that they participate in once they arrive, the new ways that consumers use social media to make purchasing decisions has influenced tourism marketing from start to finish.

    This award also recognises tourism boards or travel brands that have used social media to effectively gain trade and consumer trust, improved loyalty through promotions and deals, offered interactive competitions and excelled in customer service through social media.

    Who can enter?

    • Open to all in the travel & tourism industry

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible. See section 3.1: Eligibility from the Entry Guide for more details.

  • Could you be in the running?

    Put your campaign forward for a chance to be recognised as the Best PR Campaign.

    Enter now

    Could you win Best Digital Influencer in the Industry?

    Are you an influencer who has had a significant impact on a business? If yes, you could be in the running for this award!

    Find out more

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