DEC BBDO: After-Rain Ads

After-Rain Ads by DEC BBDO on behalf of Canary Islands Tourism

The Canary Islands are seven Spanish islands situated in the Atlantic Ocean that have "the best climate in the world" (an average temperature of 22 ºC all year round). The United Kingdom, especially because of its weather, is one of the main tourists markets for the Canary Islands. So, how to announce "the best climate in the world" most effectively in the United Kingdom in a surprising way? We created After-Rain Ads: we transformed London's puddles into surprising micro-ads that showed different (and better) ways of getting wet.

Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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