Visit Faroe Islands: Faroe Islands Translate

Faroe Islands Translate by Visit Faroe Islands and Atlantic Airways

The Faroe Islands Translate campaign sought to raise awareness about the Faroe Islands as a travel destination and help protect the Faroese language by creating a clever and ambitious marketing campaign that dared to take on Google. The campaign was hugely successful, going viral and generating 1.4 billion media impressions and EUR20m in PR value. The translation service generated 1.3 million translations from 181 different countries, and it engaged the local community, with 41% of the Faroese population taking part in the campaign. The worldwide media coverage was enough to capture Google's attention, and they are now working together to add Faroese to Google Translate.

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