TXOTX!

TXOTX! By Gipuzkoa Provincial Council

The main objectives behind the TXOTX! campaign were promoting tourism in cider houses and cider tourism in general endorsing the culinary culture of cider in potential tourist markets outside of Spain, as well as to strengthen collaboration between artisan professionals that work with cider and other culinary products.

Two key elements of the campaign are to be highlighted: 1) travelling cider truck, a Citroën 1964 truck set up as a travelling cider house serving chops, cheese and nuts; 2) travelling exhibition, recreating a cider house, including a barrel for serving the cider directly to invoke the atmosphere and the experience of cider culture. Representatives from different cider houses accompanied the cider truck on its journey. The campaign took place in cities in France and Spain with tourist potential, from May to November 2017.

TXOTX campaign actions aimed at end consumers, in the street, in enclosed areas or coinciding with other events relating to wine, gastronomy and tourism. More precisely, the campaign was aimed at a foreign audience, including professionals and tourists who are passionate about culture, gastronomy and quality.

Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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