The 7 islands that became 47 by DEC BBDO on behalf of Canary Islands Tourism

The 7 islands that became 47 by DEC BBDO on behalf of Canary Islands Tourism

We went from being 7 sun-and-sea islands to announcing ourselves as 47 different islands every day. We activated a plan for micro-segmenting our inbound market by motivation on content platforms. With the new "always-on" micro-segmented system, we generated different micro actions for each motivation, specifically for each person according to the contact points along their consumer journey.

Event Partners

Europcar Europcar Europcar Europcar Europcar Cirque Du Soleil

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