Best in Wellness

  • Best in Wellness

    Wellness tourism is defined as “all travel associated with the pursuit of maintaining and enhancing one’s personal wellbeing.” It’s a wide, umbrella-like travel category that spans destinations and programs that focus on the physical, mental, social, spiritual and environmental wellness of travelers – often in holistic combination.

    Consistently growing twice as fast as tourism overall each year, it will skyrocket from a $563 billion market in 2015 to $808 billion by 2020.

    And as “wellness” invades all tourism concepts, it not only includes destination spa and wellness resorts/retreats, but everything from mainstream hotels/hotel brands putting a new focus on wellness; hot springs destinations; cruises; medical-wellness concepts; yoga, fitness, meditation retreats – and tourism organisations that are developing and promoting their unique wellness resources to attract the new wave of consumers seeking healthy vacations and travel.

  • Who can enter?

    • Any destination (hotel, resort, spa, etc.)
    • Hospitality brand
    • Ongoing wellness retreat
    • Tourism organisation (whether at the city/town, regional or national level)

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible. See section 3.1: Eligibility from the Entry Guide for more details.

  • Are you the best in wellness?

    Enter the awards for a chance to be recognised as the Best in Wellness.

    Enter now

    Could you win Best in Luxury?

    If your company or destination excels in luxury travel, you could be in the running for this award!

    Find out more

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