Best in Responsible Tourism - International Travel & Tourism Awards

Best in Responsible Tourism

  • Best in Responsible Tourism

    At the core of Responsible Tourism is the imperative to use tourism to make better places for people to live in, recognising that great places to live in are great places to visit.

    The judges are looking for places where the contribution of tourism to the economic, social or environmental well-being of the people and the place is clear.

    We are looking for examples to inspire and educate others about the contribution which tourism can make to the development of a place. Tourism contributes in a remarkable variety of ways: through employment and local economic development, providing additional spending power to sustain more restaurants, cafes and entertainment, sustaining cultural and natural heritage, contributing to sense of place and local pride, and encouraging young people to stay in their community and thrive.

  • Who can enter?

    • Any destination (a country, region, city, town or protected area)
    • National Tourism Organisations (NTOs), that represent cities or regions
    • Private nominees

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Best in Responsible Tourism?

    Will it be you? Find out at our spectacular awards evening.

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