Best Regional/City Campaign - International Travel & Tourism Awards

Best Regional/City Campaign

  • Best Regional or City Campaign

    In today’s competitive global tourism market cities and regions need to stand out from the crowd to attract visitors.

    Has your city or region showcased its vibrancy, culture and individuality through an innovative bespoke consumer or trade campaign that leaves the viewer pushing the region to the top of their bucket list or wanting to return?

  • Who can enter?

    • A region (or an agency which represents a region)
    • A geographic region that has been designated by a governmental organisation or tourism bureau as having common cultural or environmental characteristics.

    Marketing & PR agencies can apply on behalf of the region or city.

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible.

  • Who will win Best Regional or City Campaign?

    Will it be you? Find out at our spectacular awards evening.

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    See who's been shortlisted

    See who's been shortlisted for Best Regional / City Campaign.

    See shortlist

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