Best Food Destination

  • Best Food Destination

    The mark of a desirable culinary destination is a place where good quality, and consistently unique and memorable, food and drink products and experiences take place.

    According to the 2016 Food Travel Monitor, 93% of travellers consider food and drink to be very influential in their choice of destination when researching a holiday. Destinations with compelling food and drink stand to capture more visitors seeking unique and memorable food and beverage experiences.

    The Best Food Destination award will recognise and reward the destinations (and businesses) that have spent time supporting and promoting food within the destination, through imaginative marketing and PR campaigns, as well as offering a consistently unique and memorable experience for visitors.

  • Who can enter?

    • Any destination (a country, region, city or town)
    • National Tourism Organisations (NTOs), that represent cities or regions
    • Private nominees

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible. See section 3.1: Eligibility from the Entry Guide for more details.

  • Is your destination known for its food?

    Put your destination forward for Best Food Destination.

    ENTER NOW

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    If adventure tourism is a key offering of your destination, you could be in the running for this award!

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