Best in Adventure

  • Best in Adventure

    The award for Best in Adventure will recognise and reward the destinations or businesses within the Travel and Tourism industry that have dedicated time in supporting and promoting adventure travel, through imaginative marketing and campaigns as well as increasing interest to their particular destination through this sector.

    The judges will be looking for a campaign, with a people-planet-profit mindset, that has considered one or more of the attributes, commitments or solutions below:

    • Supports, honours and pursues UNWTO Code of Ethics, GSTC principles, ECPAT/TheCode and ATTA’s principles for engagement in adventure tourism
    • Enables its local entrepreneurs, businesses and communities to weave the nature and culture in meaningful experiences that motivate domestic and international adventure travellers to visit
    • Emphasizes holistic engagement, thinking and practice (e.g., grassroots engagement with myriad local community stakeholders community - private, public and NGO sectors)
    • Prioritises the sustainable management and development of its natural resources, rural areas, cultural heritage and living traditions in ways that lead to a better quality of life of its local residents; aims at efforts that can lead to a future restorative tourism model
    • Deliberately pursues efforts to stave off over tourism issues - delivers truly sustainable and innovative tourism flow management solutions
    • Intentionally integrates, supports and serves diversity, accessibility, gender equality and indigenous peoples’ rights
    • Makes it possible to keep a high share of the revenues from adventure tourism in the area and in ways that benefit local entrepreneurs, residents and communities
    • Invests in infrastructure, regulations and other development that ensure that the tourism footprint is balanced and minimised, including through the application of contemporary approaches such as limiting the use of single use plastics
    • Entices adventure travellers with innovative experiences that combine outdoor activities with immersion in living traditions and cultural heritage, enabling a sense of wellness, fulfilment and personal growth
    • Pursues 100% carbon offsets models - for/with all entering travellers
  • Who can enter?

    • Tour operators of all sizes
    • Travel agents
    • Companies which provide equipment
    • DMOs
    • DMCs
    • Publishers
    • Accommodation outlets
    • PR agencies
    • Tourist boards

    Measurement of campaign

    • Overview of the project
    • Target audience
    • Budget
    • What worked and what didn’t
    • Obstacles and how they were resolved
    • Proof of audience engagement
    • Lessons learnt
  • Judging criteria

    Entries will be assessed on:
    • Business demands to be tackled (up to 300 words)
    • Devised plan to carry out the project and defined target(s) (up to 300 words)/li>
    • Project fulfillment including any original methods used (up to 300 words)
    • Proof of how the project reached its objectives (up to 300 words)
    • Effectiveness in meeting the project objectives – objectives and outcomes (up to 300 words)
    • Independent assessment from third-party stakeholder. (up to 300 words)

    Work conducted during the two-year period from 1 January 2016 to 31 December 2017 will be eligible. See section 3.1: Eligibility from the Entry Guide for more details.

  • Is your destination known for its adventure?

    Put your destination or company forward for Best in Adventure.

    ENTER NOW

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